Creating Las Chicas & Co: Branding a Women’s Community in Marbella

Most stories start with an idea.
Ours started with a WhatsApp group.

A simple space where a few girls in Marbella could connect, meet for brunch, and explore the coast together. But what began as casual weekend plans quickly grew into something much bigger, a network of women from all over the world, each looking for friendship, belonging, and connection in a new city.

That’s how Las Chicas & Co was born, out of the need to make Marbella feel smaller, warmer, and more connected.

The Idea

Marbella attracts people for its sun, its sea, and its lifestyle. But what keeps us here are the people, the conversations that last for hours, the laughter shared over tapas, the friends who become family.

We wanted to create a space that reflects that energy, where women can meet, build friendships, and share experiences that go beyond the surface. Las Chicas & Co is about connection, confidence, and community, and doing it all with a touch of Marbella’s effortless elegance.

The Branding

When designing the brand through The Studio D, we wanted every detail to feel like Marbella in color form: warm, bold, and beautifully feminine.

Our palette blends deep reds, rosé tones, and soft neutrals, inspired by sunset skies, wine nights, and the natural beauty of the coast.
The typography combines Cormorant Garamond for its timeless sophistication and Lato for its modern simplicity, a balance between classic and contemporary, just like the city itself.

The visual identity tells the story of women coming together, confident, elegant, and real. Every post, every photo, every event invitation is designed to make people feel something: curiosity, connection, belonging.

The Experience

What makes Las Chicas & Co special isn’t just the events, it’s the atmosphere. The laughter over brunch, the shared hikes, the conversations that happen when you least expect them.

It’s about creating experiences that feel beautifully curated yet completely genuine. From sunset picnics to intimate dinners, we collaborate with local venues and creatives to make every gathering memorable.

Our goal? To make Marbella a city where every woman can arrive, feel welcome, and find her people.

The Message

At its heart, Las Chicas & Co is a reminder that community can be both beautiful and intentional.
It’s proof that when women come together, not to compete, but to connect, magic happens.

And through The Studio D, we had the chance to bring that vision to life, visually, strategically, and emotionally. Because great branding isn’t just about logos or colors. It’s about building a feeling that people want to be part of.

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